What Are the Advantages of Segmenting the Market

question 85

Short Answer

What are the advantages of segmenting the market?

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Definitions:

Sales Promotion Role

The activities or strategies aimed at boosting sales and strengthening market presence temporarily through incentives such as discounts, contests, or free samples.

Consumer Markets

Markets comprising individuals and households that purchase goods and services for personal consumption.

IMC Program

Integrated Marketing Communications Program, an approach to creating a unified and seamless brand messaging experience across all channels and communication methods.

Consumer Products Types

Refers to categories of products marketed to consumers, typically divided into convenience, shopping, specialty, and unsought products.