Within the Information Search Step of the Consumer Decision-Making Process

question 82

Multiple Choice

Within the information search step of the consumer decision-making process, what two primary aspects exist?

• A)Personal information and non-personal information
• B)Selective retention and selective distortion
• C)Internal search and external search
• D)Company-produced information and internal information

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Definitions:

Digital Image

A picture or graphic that is stored in a digital format, making it viewable on electronic devices.

Digital Devices

Electronic tools designed to process, store, and transmit data, including smartphones, laptops, tablets, and smart home devices, increasingly essential in daily life and business.

Mobile Marketing

Marketing practices targeting consumers through mobile devices, utilizing SMS, mobile apps, and web browsers.

Sentiment Analysis

The use of natural language processing, text analysis, and computational linguistics to identify, extract, quantify, and study affective states and subjective information.