Consumers Purchasing High-Involvement Products Most Commonly Use

question 61

Multiple Choice

Consumers purchasing high-involvement products most commonly use:

• A)routinised response behaviour.
• B)limited problem solving.
• C)routine problem solving.
• D)extended problem solving.
• E)impulse purchasing.

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Definitions:

Company Decisions

Involves choices made by a business entity's leadership that affect its operations, strategies, and future direction.

Loyal Customer

An individual who repeatedly purchases products or services from the same company instead of switching to competitors.

Material Needs

The physical requirements necessary for an individual to maintain a healthy, viable existence.

Basic Human Needs

Fundamental requirements that individuals need to live healthy and fulfilling lives, such as food, shelter, safety, and belonging.