Marketers Strive to Understand Consumer Behaviour Because Gaining a Better

question 62

Multiple Choice

Marketers strive to understand consumer behaviour because gaining a better understanding of the factors that affect consumer behaviour means marketers better understand:

• A)how consumers will respond to marketing strategies.
• B)why consumers always want to purchase the cheapest item.
• C)why consumers do not respond to marketing strategies.
• D)why companies do not need to create a successful marketing mix.
• E)which consumers only purchase green brands.

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Definitions:

Thioridazine

An antipsychotic medication formerly used to treat schizophrenia and other severe mental health conditions, but less common due to safety concerns.

Sertraline

An antidepressant medication used to treat a variety of conditions, including depression, anxiety disorders, and certain phobias.

Olanzapine

A medication primarily used to treat schizophrenia and bipolar disorder by affecting certain substances in the brain.

Lithium

A chemical element used primarily in psychiatric medication to treat mood disorders like bipolar disorder.