Examlex
Which of these would a marketer not consider when studying the psychological influences of a consumer purchase decision?
Open-ended Questions
Questions designed to allow respondents to answer in their own words, providing deeper insights or additional information.
Qualitatively
Pertaining to the quality or characteristics of something, often involving detailed, non-numerical analysis of data.
Closed-ended Questions
Questions formulated in a manner that limits the respondent's answers to specific choices or a simple yes/no.
Survey
A survey is a research method used for collecting data from a predetermined group of respondents to gain information and insights on various subjects of interest.
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