An Opinion Leader Is Likely to Be Most Effective Under

question 87

Multiple Choice

An opinion leader is likely to be most effective under all of the following conditions except when:

• A)the follower has high product involvement.
• B)the follower has low product knowledge.
• C)the follower has values and attitudes similar to the opinion leader.
• D)the product details are numerous and complicated.
• E)the follower has attitudes and values that differ from the opinion leader's.

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Definitions:

Similarity

The state of being alike or sharing common features, characteristics, or attributes.

Team Members

Individuals who are part of a group collaborating towards a common goal or project.

Emotionally Powerful Experiences

Intense events or situations that evoke strong emotional responses, often having a lasting impact on an individual's memory and behavior.

Cooperation

The process of working together towards common goals, often requiring communication, coordination, and compromise among participants.