Roy Morgan's 10 Values Segments Include

question 38

Multiple Choice

Roy Morgan's 10 values segments include:

• A)basic needs, a great deal, traditional family life, alternate family life, socialite, searching, green, young optimism, visible achievement and socially aware.
• B)egotistical, minimiser, traditional family life, conventional family life, conservationist, socialite, something better, young optimism, visible achievement and socially aware.
• C)basic needs, a cheap deal, traditional family life, conventional family life, look at me, green, socialite, young optimism, visible achievement and socially aware.
• D)basic needs, a fairer deal, traditional family life, conventional family life, look at me, something better, real conservatism, young optimism, visible achievement and socially aware.
• E)physiological, esteem, safety, self-actualisation, psychological, deprivation, anxiety, need, perform and grief.

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Definitions:

Conditioned Stimulus

A stimulus that was once neutral but, through association with an unconditioned stimulus, triggers a conditioned response.

Observational Learning

Learning that occurs through observing the behaviors of others and the outcomes of those behaviors.

Classical Conditioning

The process by which learning is facilitated through the connection of a stimulus from the environment with one that occurs innately, resulting in a conditioned reaction.

Operant Conditioning

A learning process in which the strength of a behavior is modified by reinforcement or punishment.