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Both the Toyota Sienna and the Nissan Quest are very popular choices for family vans.Toyota noticed that the majority of its customers are families with three or more children, so they developed commercials featuring larger families.They also produced commercials with Anglo-looking actors.
Alicia Smith and her husband, Tony, are currently shopping for a van for their family.As Alicia watched an advertisement on TV about the Nissan Quest, she noticed that the Nissan costs about $27 000 and offers fuel consumption of about 17 km/litre.She recalled an earlier ad for the Toyota Sienna, which also costs about $27 000, but it offers fuel consumption of about 21 km/litre.Also, Alicia liked the way the family was portrayed in the Toyota ad, with the children in the back seats having plenty of room, watching DVDs and having their own sound controls.
When Alicia spoke to Tony about how much she liked the Toyota van, he replied that the fuel consumption was too high at 16 km/litre.Because Alicia did not agree with that number, he produced a magazine ad that supported his claim of the 16 km/litre for the Toyota.Alicia could not believe that she had made such an error in hearing what the fuel consumption was for the Toyota.
-The fact that Alicia remembered the fuel consumption of the Toyota Sienna incorrectly is most likely an example of:
Design
The process of envisioning and planning the creation of objects, systems, or measurable human interactions, often focusing on aesthetics, functionality, and user experience.
Development
The process of improving the economic, social, and political conditions of a community or country.
Production Processes
The methods and sequences of operations used to design, manufacture, and deliver products or services, encompassing everything from initial concept to final product.
Work Processes
The defined series of tasks or activities conducted by individuals or groups in an organization to achieve specific outcomes.
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