Examlex
If Village Cinemas conducted a study with questions designed to measure participants' attitudes towards going to the cinema, as opposed to watching movies on DVD or Blu-Ray, the firm's concern with this issue would relate to the research technique's:
Quantitative Research
Research that provides data expressed with numbers, such as ranks or scales.
Differential Sensitivity
The variability in responsiveness or reaction among individuals or systems to external stimuli or conditions.
Poverty
A condition where an individual or community lacks the financial resources and essentials for a minimum standard of living.
Qualitative Research
A research method focused on understanding concepts, thoughts, or experiences through non-numerical data like interviews, observations, and texts.
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