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Both the Toyota Sienna and the Nissan Quest are very popular choices for family vans.Toyota noticed that the majority of its customers are families with three or more children, so they developed commercials featuring larger families.They also produced commercials with Anglo-looking actors.
Alicia Smith and her husband, Tony, are currently shopping for a van for their family.As Alicia watched an advertisement on TV about the Nissan Quest, she noticed that the Nissan costs about $27 000 and offers fuel consumption of about 17 km/litre.She recalled an earlier ad for the Toyota Sienna, which also costs about $27 000, but it offers fuel consumption of about 21 km/litre.Also, Alicia liked the way the family was portrayed in the Toyota ad, with the children in the back seats having plenty of room, watching DVDs and having their own sound controls.
When Alicia spoke to Tony about how much she liked the Toyota van, he replied that the fuel consumption was too high at 16 km/litre.Because Alicia did not agree with that number, he produced a magazine ad that supported his claim of the 16 km/litre for the Toyota.Alicia could not believe that she had made such an error in hearing what the fuel consumption was for the Toyota.
-Tony's knowledge of the correct fuel consumption is an example of the __________ component of his attitude towards the Toyota, while Alicia's feelings about the children in the commercial being happy in the Toyota van were an example of the __________ component of her attitude.
Bacterial Gene
A unit of genetic information within the DNA of a bacterium that determines a specific characteristic.
Bt Protein
Bt protein refers to a group of bacterially-derived proteins, specifically from Bacillus thuringiensis, which are toxic to certain insects and are used as biological pesticides.
Genetically Modified Plants
Plants that have been genetically altered using biotechnology to possess traits that are not naturally theirs, such as resistance to pests or tolerance to herbicides.
Protein-Coding Genes
Genes that contain the instructions for producing proteins, which are crucial for various cellular functions.
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