Use the Following to Answer Questions

question 51

Multiple Choice

Use the following to answer questions
Both the Toyota Sienna and the Nissan Quest are very popular choices for family vans.Toyota noticed that the majority of its customers are families with three or more children, so they developed commercials featuring larger families.They also produced commercials with Anglo-looking actors.
Alicia Smith and her husband, Tony, are currently shopping for a van for their family.As Alicia watched an advertisement on TV about the Nissan Quest, she noticed that the Nissan costs about $27 000 and offers fuel consumption of about 17 km/litre.She recalled an earlier ad for the Toyota Sienna, which also costs about $27 000, but it offers fuel consumption of about 21 km/litre.Also, Alicia liked the way the family was portrayed in the Toyota ad, with the children in the back seats having plenty of room, watching DVDs and having their own sound controls.
When Alicia spoke to Tony about how much she liked the Toyota van, he replied that the fuel consumption was too high at 16 km/litre.Because Alicia did not agree with that number, he produced a magazine ad that supported his claim of the 16 km/litre for the Toyota.Alicia could not believe that she had made such an error in hearing what the fuel consumption was for the Toyota.
-Toyota's production of commercials featuring Anglo actors is an example of marketing to:

• A)cultural self-concepts.
• B)social classes.
• C)subcultures.
• D)roles.
• E)social strata.

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Definitions:

Social Factors

Elements within a society that influence individuals' behaviors, attitudes, and life outcomes, such as family, education, and economic status.

Attribution Theory

is a psychological theory focused on how individuals interpret events and how this relates to their thinking and behavior, particularly how they assign causality to events and actions.

Declining Economy

A period marked by a decrease in economic activity, leading to lower GDP growth, employment, and spending.

Expectation Theory

Expectation Theory, often related to motivation, suggests that individuals are motivated to act in a certain way based on their expectations of the outcome.