Organisations with Charitable, Educational, Community or Other Non-Business Goals Constitute

question 135

Multiple Choice

Organisations with charitable, educational, community or other non-business goals constitute which market?

• A)Reseller
• B)Government
• C)Institutional
• D)Producer
• E)Non-profit

---

Definitions:

Delivery Gap

A discrepancy between a company's service delivery standards and the actual service delivered, often leading to customer dissatisfaction.

Positive Word of Mouth

The spread of favorable information and recommendations about a product, service, or brand through conversations among consumers.

Empowerment Gap

The difference between what customers expect in terms of control and influence over a service, and what they perceive they actually receive.

Important Customer

A customer considered valuable to a business due to factors like frequent purchases, high order value, or strategic significance, warranting special attention or service.