The Customer Expects to Gain an Advantage or Benefit in Excess

question 114

Essay

The customer expects to gain an advantage or benefit in excess of the costs incurred in a marketing exchange.The marketer also expects to gain a benefit in return, generally a financial gain.How do these two opposing ideas result in a benefit to both the marketer and the customer?

Identify the subject matter specialization within economics, e.g., microeconomics and macroeconomics.

Describe the roles and duties of various economic advisory bodies and government offices in formulating economic policies.

Analyze the shifts and movements on the production possibilities frontier and interpret their implications.

Understand how technological advancements affect the economy's production possibilities.