The Manager of an IGA Is Interested in Asking Consumers

question 133

Multiple Choice

The manager of an IGA is interested in asking consumers what they think about the store's new layout and expanded produce selection.If the manager would like to obtain a high response rate and have the study conducted as quickly as possible, which data collection method would you recommend?

• A)Mail survey
• B)Direct observation of consumers in the store
• C)Telephone survey
• D)Focus group interview
• E)Shopping-centre intercept interview

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Definitions:

Command Economy

An economy in which a central government either directly or indirectly sets output targets, incomes, and prices.

Labor

Labor describes the human exertion (whether physical or mental) that is applied to the production of goods and services.

Capital

Assets used for the production of goods and services, such as machinery, buildings, and equipment.

Bumper Crop

An unusually large harvest of a particular crop, often due to favorable growing conditions, exceeding average yields.