In Marketing Research, Sampling Is the Process of Selecting Representative

question 70

True/False

In marketing research, sampling is the process of selecting representative units (a sample) from a total population and using the sample's characteristics to predict the characteristics of the total population.

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Definitions:

Retirement

The process of leaving one's job or career and ceasing to work, typically upon reaching a certain age or due to health reasons.

Attentional Blink

A phenomenon where a person fails to notice a second stimulus when it appears closely in time after the first stimulus.

Stimuli

External or internal factors that provoke a physiological or psychological response in an organism.

Representativeness Heuristic

A mental shortcut that involves making judgments based on how well something matches our existing stereotypes or prototypes.