The Real Value of Marketing Research to the Organisation Can

question 117

Multiple Choice

The real value of marketing research to the organisation can best be measured by:

• A)its immediate impact on profits.
• B)the amount of time spent on the research.
• C)how much it costs.
• D)improvements in the ability to make decisions.
• E)the increase in sales volume or market share.

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Definitions:

Auditing Firms

Companies specializing in examining and evaluating the accuracy of financial records and statements of a corporation or entity.

Financial Assets

Assets that derive value from a contractual promise or ownership right, including stocks, bonds, derivatives, and bank balances.

Consumption Timing

The decision-making process regarding when to spend money on goods and services, balancing current consumption against future needs.

Allocation Of Risk

Allocation of Risk involves distributing exposure to financial risks among various participants or financial instruments to manage potential losses more effectively.