__________ Focuses on Using Information About Customers to Create Marketing

question 118

Multiple Choice

__________ focuses on using information about customers to create marketing strategies that develop and sustain desirable customer relationships.

• A)Customer relationship management
• B)Electronic data interchange
• C)Business-to-consumer marketing
• D)The use of strategic partnerships
• E)The marketing concept

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Definitions:

Termination

The action of bringing something to an end, such as a contract, employment, or an agreement.

Franchise Agreement

A Franchise Agreement is a legal contract between a franchisor and franchisee, detailing the rights and obligations of each party in the franchise relationship.

UCC and Contract Law

Reference to the Uniform Commercial Code, a comprehensive set of laws governing commercial transactions in the United States, and the broader area of law dealing with agreements between parties.

Agency Law

A body of law concerning the relationship where one party (the agent) is authorized to act on behalf of another (the principal) in dealings with third parties.