If Marketing Researchers Are Interested in Observing Group Interactions During

question 109

Multiple Choice

If marketing researchers are interested in observing group interactions during an informal, unstructured and open-ended data collection process, they should use:

• A)observation.
• B)a focus group interview.
• C)an on-site computer interview.
• D)a shopping-centre intercept interview.
• E)a telephone survey.

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Definitions:

Postmortem Examination

A postmortem examination, also known as an autopsy, is a detailed medical examination of a body after death to determine the cause and manner of death and to evaluate any disease or injury that may be present.

Coroner

An official who investigates a sudden, suspicious, or violent death to determine the cause. In some communities, this position has been replaced by the medical examiner.

Mortician

A professional who prepares the deceased for burial or cremation and assists in arranging funerals.

Diabetic Ketoacidosis

A complication of diabetes that occurs when the body cannot use sugar (glucose) as a fuel source because the body has no insulin or not enough insulin and fat is used instead. Byproducts of fat breakdown, called ketones, build up in the body.