Behaviour Scan, a Research Company, Provides Information on Household Demographics

question 100

Multiple Choice

Behaviour Scan, a research company, provides information on household demographics, television viewing habits and purchases tracked with Hotline cards.This is:

• A)a marketing information system.
• B)a business software database.
• C)online information.
• D)single-source data.

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Definitions:

Standard Direct Hours

Standard direct hours represent the estimated amount of time that should be spent by labor to produce a unit of output under normal conditions.

Fixed Factory Overhead Volume Variance

A measure used to assess the difference between the budgeted and the actual volume of production, impacting the budgeted fixed overhead costs.

Fixed Factory Overhead Volume Variance

This calculates the difference between the budgeted and actual volume of production, affecting the fixed overhead costs allocated to each unit of production.

Variable Factory Overhead Controllable Variance

The difference between the actual variable overhead costs and the budgeted costs controllable by management.