Which Variable Should the Marketers at Lil' Angels Use in Relation

question 68

Multiple Choice

Which variable should the marketers at Lil' Angels use in relation to sales, and what type of forecast method should they use to relate the variables to sales trends?

• A)Behaviouristic; time series analysis
• B)Psychographic; time series analysis
• C)Demographic; regression analysis
• D)Income; regression analysis
• E)Family life cycle; market tests

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Definitions:

Peso

The currency used by several countries in Latin America, as well as the Philippines.

Hotel Room

A single unit of accommodation in a hotel, typically including a bed and bathroom, offered to guests for temporary stays.

Net Capital Outflows

The difference between the domestic money invested abroad and the foreign investment within a country over a specific period, indicating the flow of capital across borders.

Net Exports

The value of a country's exports minus its imports, which is a component of a country's gross domestic product.