Which of the Following Is Not a Guideline for Questionnaire

question 151

Multiple Choice

Which of the following is not a guideline for questionnaire construction that supports ethical marketing research?

• A)Allow the interviewer to introduce himself or herself by name.
• B)Indicate that this is a marketing research project.
• C)Explain that no sales will be involved.
• D)State the likely duration of the interview.
• E)Keep the name of the research company confidential.

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Definitions:

Nominal Interest Rate

The rate of interest before any adjustment for inflation; the stated or face interest rate on a loan or investment.

Sales Growth

The increase in sales over a specific period, indicating the performance and scaling efforts of a business.

Present Value

The present worth of a future amount of money or series of cash flows, when calculated using a particular return rate.

Nominal Annual Rate

The interest rate stated on a loan or financial product, not adjusted for inflation or the compounding of interest within a year.