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Marketing Ethics Goes Beyond Legal Issues, Although Ethical Disputes Must

question 36

True/False

Marketing ethics goes beyond legal issues, although ethical disputes must sometimes be resolved in court.


Definitions:

Conscientiousness

A personality trait characterized by diligence, carefulness, thoroughness, self-discipline, and the desire to do a task well.

Big Five

A model describing five major personality traits: openness, conscientiousness, extraversion, agreeableness, and neuroticism.

High Self-monitors

Individuals who are highly adept at adjusting their behavior and presentation in response to social situations and cues.

Role Stress

The stress experienced by individuals when there are contradictions or conflicts in the expectations associated with their role within an organization or group.

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