A Framework for Gathering and Managing Information from Sources Both

question 1

Multiple Choice

A framework for gathering and managing information from sources both inside and outside an organisation is referred to as:

• A)marketing research agencies.
• B)a marketing information system.
• C)the marketing mix.
• D)a marketing research system.
• E)a secondary data system.

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Definitions:

Shareholders

Individuals or entities that own shares in a corporation and have an interest in its performance and governance.

Financial Value

The quantifiable worth of an asset, security, or company, often determined by material and tangible factors within markets.

Extrinsic Rewards

Incentives provided by an external source, such as an employer, to motivate employees, which can include wages, bonuses, and other tangible benefits.

Intrinsic Rewards

Satisfaction a person receives from the process or act of performing a particular activity, rather than from any external rewards.