Max Is the Product Manager for a New Type of Lumbar

question 177

Multiple Choice

Max is the product manager for a new type of lumbar supports used in the production of office chairs. His company sells the lumbar supports to approximately 70 different chair manufacturers. The price for this new product still needs to be finalized. Max has decided to take the data recently collected in a marketing research study and apply it to different pricing scenarios in order to set the best price for his company. He will be utilizing computer software to obtain results from the various scenarios. Max is most likely using a

• A)database.
• B)marketing research system.
• C)marketing information system.
• D)marketing decision support system.
• E)single-source system.

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Definitions:

Royal Assent

The formal approval by a monarch to a bill that has passed both houses of parliament, turning it into law.

Firearms

Portable weapons that launch one or more projectiles driven by rapidly expanding high-pressure gas produced chemically by combustion or other means.

Legislation

Laws and statutes that have been formally enacted by a legislative body, which govern the actions of individuals and organizations within the jurisdiction.

CRTC

The Canadian Radio-television and Telecommunications Commission, a governing body regulating broadcasting and telecommunications in Canada.