Strategic Planning Is the Process Of

question 18

Multiple Choice

Strategic planning is the process of:

• A)identifying and analysing a target market and developing a marketing mix to satisfy individuals in that market.
• B)establishing an organisational mission and formulating goals, corporate strategy, marketing objectives, marketing strategy and a marketing plan.
• C)establishing an organisational mission and formulating goals, corporate strategy, corporate objectives and a corporate plan.
• D)determining the means for utilising resources in the functional areas of marketing, production, finance, research and development, and human resources to reach an organisation's goals.
• E)assessing marketing opportunities and resources, determining marketing objectives, defining marketing strategies and establishing guidelines for implementation and control of the marketing program.

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Definitions:

Social Identity Theory

A theory positing that an individual’s sense of who they are is based on their group membership(s), which shapes their behavior and attitudes.

Group Prototypicality

The extent to which a member or members of a group represent the average or ideal characteristics of that group, influencing their status and acceptance.

Leader Schemas

Cognitive structures that contain knowledge, beliefs, and expectations about what defines a leader.

Non-Stereotypical Leaders

Leaders who do not conform to the common stereotypes or preconceived notions of leadership.