Retail Site-Location Analyses, Unique Product Offerings and Special Advertising Campaigns

question 96

Multiple Choice

Retail site-location analyses, unique product offerings and special advertising campaigns are all examples of the use of:

• A)market density.
• B)demographic segmentation.
• C)behaviouristic segmentation.
• D)environmental segmentation.
• E)micromarketing.

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Definitions:

Cardiac Defibrillator

A medical device that delivers electrical shocks to the heart to restore a normal rhythm in cases of life-threatening arrhythmias.

Hot Saucepan

A cooking utensil that becomes heated when used on a stove, requiring caution to avoid burns.

Merchant Ship

A vessel that transports cargo or passengers for hire in commerce across marine waters.

Drowned

The state of dying from submersion in and inhalation of water or another liquid.