To Formulate a Marketing Strategy, One Must

question 46

Multiple Choice

To formulate a marketing strategy, one must:

• A)identify and analyse a target market and develop a marketing mix to satisfy individuals in that market.
• B)develop a statement of what is to be accomplished through marketing activities.
• C)develop plans for implementation and control.
• D)develop an adequate marketing control process.
• E)determine marketing objectives.

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