The Boston Consulting Group's Matrix Is Based on The

question 74

Multiple Choice

The Boston Consulting Group's matrix is based on the:

• A)idea that a firm's market share and market attractiveness are important factors for a marketing strategy.
• B)assumption that a firm's actions have a profitable impact on marketing strategy.
• C)business position and market attractiveness of a firm.
• D)philosophy that a product's market growth rate and its market share are important determinants of its marketing strategy.
• E)idea that a product's market growth rate and market attractiveness determine the marketing strategy.

---

Definitions:

Self-Serving Bias

The common human tendency to attribute positive events to one's own character but attribute negative events to external factors.

Ethnic Group

A community or population made up of people who share a common cultural background, ancestry, or social experience.

Superior

Often used to describe something that is above average in quality or performance, or higher in position or rank.

Deindividuation

A psychological state characterized by reduced self-awareness and decreased personal responsibility in group settings.