The Strategic Planning Process Begins with a Detailed Analysis of an Organisation's

question 91

True/False

The strategic planning process begins with a detailed analysis of an organisation's strengths and weaknesses and the identification of opportunities and threats within the marketing environment.

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Definitions:

Reliability

How much a testing tool generates consistent and stable outputs over various times.

Validity

Refers to the extent to which a concept, conclusion or measurement is well-founded and likely corresponds accurately to the real world.

Accuracy

The degree to which a measurement or estimation matches the true value or standard.

Reliability

The degree to which an assessment tool produces stable and consistent results over multiple measurements.