All Marketing Mix Decisions Must Have Two Characteristics

question 36

Multiple Choice

All marketing mix decisions must have two characteristics:

• A)consistency and flexibility.
• B)consistency and rigidity.
• C)formality and flexibility.
• D)variability and flexibility.
• E)formality and rigidity.

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Definitions:

Motivation to Lead

The inherent or developed desire and drive in individuals to guide, direct, or influence others in a group or organization.

Romance of Leadership

The tendency to attribute organizational successes to the actions and decisions of leaders, often overlooking external factors and the contributions of others.

Equivalence

The quality or condition of being equal or equivalent in value, function, meaning, or status.

Norm of Reciprocity

A social principle that suggests individuals respond to others in kind, based on the treatment they receive.