Kimberly-Clark's Marketing Researchers Found That Younger, Design-Conscious Consumers Are Loath

question 123

Multiple Choice

Kimberly-Clark's marketing researchers found that younger, design-conscious consumers are loath to place a run-of-the-mill box of Kleenex tissue even on top of the toilet.Therefore, Kimberly-Clark has introduced contemporary oval packaging in bright colours and patterns that is stylish enough to place in more places around the house.This illustrates a company working to develop a __________ that analyses customer needs, preferences and behaviour.

• A)marketing mix
• B)target market
• C)company mission
• D)company plan

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Definitions:

Lower Grades

Academic scores or assessments that are below the expected or desired standard or average.

Correlation

A statistical measure that describes the degree to which two variables move in relation to each other.

Maximize Control

The effort to increase one's ability to influence or manage the outcome of events or processes.

Experimentation

The process of conducting controlled tests to explore hypotheses, investigate phenomena, or test theories.