Which of the Following Is False with Regard to Customer

question 61

Multiple Choice

Which of the following is false with regard to customer lifetime value?

• A)It is a key measurement that forecasts a customer's lifetime economic contribution based on continued relationship marketing efforts.
• B)It can be calculated by taking the sum of the customer's present value contributions to profit margins over a specific time frame.
• C)It includes not only an individual's propensity to engage in purchases but also his or her strong word-of-mouth communication about the firm's products.
• D)All customers have equal value to a firm.
• E)It is the only gauge that incorporates revenue, expense and customer behaviour, and adopts a customer-centric approach.

Define the concepts of absolute sensory thresholds and signal detection.

Differentiate between rods and cones in terms of their number and function.

Describe the characteristics and mechanisms of human olfactory perception.

Explain the auditory system's response to different frequencies.

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Definitions:

Cognitive Dissonance

A psychological phenomenon occurring when an individual holds two or more contradictory beliefs, ideas, or values, leading to discomfort and a motivation to reduce the dissonance.

Realistic Job Preview

An accurate presentation of the potential duties and responsibilities of a job role to candidates, aimed at reducing turnover by setting proper expectations.

Uncertainty Reduction

The process through which individuals, groups, or organizations gather information to decrease the level of uncertainty about future events or behaviors.

Job Satisfaction

The level of contentment or happiness an individual feels towards their job role, considering aspects such as work environment and compensation.