A Disadvantage of Organising a Firm's Marketing Unit by Products

question 115

Multiple Choice

A disadvantage of organising a firm's marketing unit by products is that:

• A)product managers lack adequate control over marketing activities.
• B)large firms might experience coordination problems.
• C)it can be expensive.
• D)specialised marketing assistance is less readily available.
• E)marketing flexibility is limited.

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Definitions:

Price Of Labor

The compensation workers receive for their labor, typically in the form of wages or salaries.

Price Of Capital

The cost of using capital funds, often reflected in the interest rate or return required by investors for investing capital or funds.

Isocost

A line on a graph that represents all the combinations of inputs which cost the same amount.

Slope

In mathematics, the measure of the steepness or incline of a line, often calculated as the ratio of the vertical change to the horizontal change between two points on the line.