When the Right Combination of Circumstances Occurs at the Right

question 116

Multiple Choice

When the right combination of circumstances occurs at the right time to allow an organisation to take action towards a target market, the firm is faced with a:

• A)market objective.
• B)market requirement.
• C)strategic market plan.
• D)market opportunity.
• E)corporate objective.

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Definitions:

Independent Variable

In an experiment, the variable that is manipulated or changed by the researcher to observe its effect on the dependent variable.

Correlational Study

A research method that examines the relationship between two variables to determine if a statistical association exists, without establishing cause-and-effect.

Statistically Significant

A measure indicating that the likelihood of a particular result occurring by chance is low, and thus, the result can be considered to have genuine association.

Correlational Study

A research method that examines the relationship between variables, without implying a cause-and-effect relationship.