Organising a Marketing Unit by Region Works Well for a Company

question 143

Multiple Choice

Organising a marketing unit by region works well for a company that:

• A)produces and markets diverse products.
• B)is small and has a centralised marketing operation.
• C)has customers whose characteristics and needs vary greatly from one region to another.
• D)has several groups of customers whose needs and problems are different.
• E)offers specialised marketing mixes for different products.

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Definitions:

Synthesis

The process of combining different ideas, influences, or objects to form a coherent whole.

Reuptake

The process by which neurotransmitters are taken back into the neurotransmitter vesicles of a nerve cell after being released into a synaptic gap.

Habituation

The process by which an organism reduces its response to a repeated stimulus over time.

Sensory Neurons

Nerve cells that transmit sensory information (e.g., touch, pain, visual, sound) from the body to the central nervous system.