Which of the Following Statements About the Marketing Mix Is

question 118

Multiple Choice

Which of the following statements about the marketing mix is incorrect?

• A)The selection of the target market serves as the basis for the creation of the marketing mix.
• B)The elements of the marketing mix are sometimes referred to as marketing mix variables.
• C)Each element of the marketing mix must be precisely matched with the needs of the target market.
• D)Once a marketing mix has been created for a particular target market,it cannot be changed until a new strategic window opens.
• E)Each element of the marketing mix must be precisely matched with the other elements of the marketing mix.

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Definitions:

Mach Bands

An optical illusion in which the contrast between edges where two different shades meet appears exaggerated.

Brightness Contrast

The difference in brightness between objects or parts of objects, which influences the perception of their visual appearance.

Lateral Inhibition

A process in the nervous system where an excited neuron reduces the activity of its neighbors, sharpening sensory perception.

Brightness Contrast

The difference in light intensity between two adjacent areas, making one appear brighter than the other.