The Aussiepit Barbecue Corporation (ABC) Has Conducted a SWOT Analysis

question 43

Multiple Choice

The Aussiepit Barbecue Corporation (ABC) has conducted a SWOT analysis of its competition and sees a marketing opportunity for its new restaurant.It has developed its marketing plan to include the type of products it will sell, restaurant location, and pricing.The ABC plan includes a marketing objective to make a profit of 5 per cent the first year of operation.Thus far, which key piece of the marketing plan have ABC's owners not included?

• A)Specifying how they will achieve their marketing objective
• B)Identifying how they will address the competition's prices
• C)Devising a quantitative measure for their objective
• D)Developing a qualitative measure for their objective
• E)Assessing their weaknesses

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Definitions:

Service Organizations

Businesses that primarily offer intangible products, such as expertise or labor, rather than physical goods.

Purchased Materials

Items or components procured from external sources used in the manufacturing process or for company operations.

Labor Costs

Encompass the total expenses related to employing labor, including wages, benefits, and taxes, significant in determining product pricing and competitiveness.

Supply Management

The process of managing the flow of goods and services, from raw material sourcing to final product delivery, to maximize efficiency and minimize costs.