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Jack Watson, an MBA student at the University of Tasmania in Hobart, recently purchased a small ice-cream and frozen yoghurt business close to campus to help pay his way through the program.Even though Hobart has cold winters, ice-cream and frozen yoghurt generally sell well year-round.After two months of operation, it became clear why the previous owners had sold the business: even though it seemed to be ideally located, sales were extremely disappointing.
-Before administering the questionnaire, Jack spoke to other ice-cream retailers and learned that, although young families make up a small percentage of the city's population, they purchase large amounts of ice-cream.In light of this, Jack decided to include a minimum of 25 per cent young families in his sample.The final choice of respondents was left up to the interviewers.This sampling method is known as __________ sampling.
Intimacy
Intimacy refers to a close, familiar, and usually affectionate or loving personal relationship with another person or group.
Isolation
A state in which an individual or group is separated from others, which can be physical, social, or emotional in nature.
Autonomy
The capacity to make an informed, uncoerced decision independently.
Organizational Conflict
The discord that arises when the goals, interests, or values of different individuals or groups within an organization are incompatible.
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