The Process of Putting Marketing Strategies into Action Is Called

question 138

Multiple Choice

The process of putting marketing strategies into action is called

• A)marketing implementation.
• B)marketing control.
• C)marketing action.
• D)marketing auditing.
• E)the marketing action plan.

---

Definitions:

Demographic Characteristics

Demographic characteristics refer to the statistical aspects of populations, such as age, gender, income level, education, and ethnicity, often used in research for analysis.

Tailored Marketing

Customized marketing strategies designed to meet the specific needs of a targeted group of customers or market segments.

Refreezing

The final stage in Lewin's change model, where new behaviors are solidified into everyday practice following a change.

Lewin's Basic Change Model

A model proposed by Kurt Lewin that describes organizational change through three stages: unfreezing, changing, and refreezing.