A Disadvantage of Organising a Firm's Marketing Unit by Products

question 115

Multiple Choice

A disadvantage of organising a firm's marketing unit by products is that:

• A)product managers lack adequate control over marketing activities.
• B)large firms might experience coordination problems.
• C)it can be expensive.
• D)specialised marketing assistance is less readily available.
• E)marketing flexibility is limited.

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Definitions:

Salience

The property of a specific stimulus that allows it to become readily associated with a particular unconditioned stimulus (UCS).

Trace Conditioning

When the conditioned stimulus (CS) is presented and terminated prior to unconditioned stimulus (UCS) onset with this conditioning paradigm.

Delayed Conditioning

A paradigm in which the conditioned stimulus (CS) onset precedes the unconditioned stimulus (UCS), and CS termination occurs either with UCS onset or during UCS presentation

Hot Dog

A cooked sausage, traditionally grilled or steamed and served in a sliced bun as a sandwich.