Environmental Scanning Is the Process of Collecting Information About Forces

question 44

True/False

Environmental scanning is the process of collecting information about forces in the marketing environment.

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Definitions:

Continuous Quality Improvement

is an ongoing effort to enhance products, services, or processes by making incremental improvements over time or implementing significant changes to improve quality.

Quality Council

An organization or committee that focuses on ensuring the standards and quality of products, services, or processes, often within a specific industry or healthcare setting.

Safety Initiative

A safety initiative is an organized effort or program designed to improve safety and reduce the risk of harm in a particular environment, such as in workplaces, schools, or public spaces.

Limited Abbreviation

The use of shortened forms of words or phrases, typically to save space or time, but restricted in scope to avoid confusion.