Marketers Who Attempt to Influence and Change the Various Environmental

question 179

Multiple Choice

Marketers who attempt to influence and change the various environmental forces have a(n) ____ response to these forces.

• A) reactive
• B) inactive
• C) variable
• D) positive
• E) proactive

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Definitions:

Strategic Planning

A long-term, goal-oriented process of identifying priorities, aligning resources, and devising a coherent organizational action plan.

Tactical Planning

The process of developing short-term actions and strategies that are aligned with an organization's longer-term goals and strategic plan.

Software Development

The process of conceiving, specifying, designing, programming, documenting, testing, and bug fixing involved in creating and maintaining applications, frameworks, or other software components.

Licensed Software Solutions

Software products that require a purchase or subscription to legally use, often providing specialized functionalities for businesses, including supply chain operations.