Ethics Relates To

question 32

Multiple Choice

Ethics relates to:

• A)individual and group decisions - judgements about what is right or wrong in a particular decision-making situation.
• B)total effect of marketing decisions on society.
• C)no formal rules.
• D)increased future misconduct.
• E)level of service.

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Definitions:

Quantitative Research

A research method focused on gathering numerical data and performing statistical, mathematical, or computational techniques.

Essence

The intrinsic, fundamental nature or most important quality of something or someone.

Triangulation

A method used in research to cross-validate data through the use of multiple sources, methods, or investigators to enhance accuracy.

Convergent Validations

A method of validating findings or results by corroborating them through different measures or tests within the same study.