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Responding to Health Concerns from Consumers, McDonald's Revamped Its Menu

question 42

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Responding to health concerns from consumers, McDonald's revamped its menu to include healthier children's menu options, such as fruit and chicken wraps instead of fries and hamburgers.This is an example of marketing mangers responding to:


Definitions:

Quantity Demanded

The total amount of a good or service that consumers are willing to purchase at a given price.

Price

The financial sum foreseen, obligatory, or handed over as compensation for something.

Percentage Of Budget

A financial metric that represents the proportion of a specific item or category's cost in comparison to the total budget.

Price Elastic

A term related to price elasticity of demand, indicating how responsive the quantity demanded of a good or service is to a change in its price.

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