The Marketing Concept Is Best Defined As

question 109

Multiple Choice

The marketing concept is best defined as:

• A)a second definition of marketing.
• B)a philosophy stating that an organisation should try to satisfy customers' needs through a coordinated set of activities that allows the organisation to achieve its goals.
• C)the performance of business activities that direct the flow of goods and services from producer to customer or user.
• D)a philosophy stating that an organisation should attempt to accomplish its goals with no regard for the needs of customers.
• E)the inclusion of marketing activities in the activities of an organisation.

---

Definitions:

Manufacturing Overhead

All indirect costs associated with the production process, such as utilities, depreciation on equipment, and factory rent.

Predetermined Overhead Rate

A rate calculated before a period begins, used to allocate manufacturing overhead costs to products based on a selected activity base such as machine hours or labor hours.

Direct Labor-Hours

The full extent of hours dedicated by employees who are directly integrated into the production process.

Manufacturing Overhead

All indirect factory-related costs incurred during the production process, excluding direct materials and direct labor costs.