Use the Following to Answer Questions

question 110

Multiple Choice

Use the following to answer questions
Best Friends Hotel is a full-service pet salon and boarding kennel.Best Friends has an interactive website where customers can directly book a grooming appointment, obedience class or overnight accommodations for their dog or cat.Best Friends has several unexpected services, such as a 55-square metre swimming pool, complete with slide and dog-friendly graduated steps to help them exit the pool.Customers can also drop off their dog or cat each morning for pet day care.Best Friends has a pick-up and delivery service, webcams in every kennel so that pet families can view their pets while away, and pet furniture so that the cats and dogs can lie on sofas just like at home.Best Friends is also open 24 hours a day, 365 days each year so that customers can pick up their pet at any time.
The director of marketing at Best Friends suggested talking to pet owners about what type of services they would like to have available.These discussions led to the pet day care and round-the-clock hours of operation.Previously, Best Friends was more interested in competing based on its prices.
-The fact that Best Friends is open 24 hours each day is part of which marketing mix variable?

• A)Product
• B)Price
• C)Promotion
• D)Distribution
• E)Environment

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Definitions:

Life and Death

Fundamental concepts concerning the beginning and end of biological existence, often explored in psychology and philosophy.

Pleasure and Desire

Fundamental aspects of human psychology that drive behaviors, with pleasure being a state of gratification and desire the longing for certain experiences.

Avoidant

A term often related to behavior or personality, indicating a tendency to withdraw from or avoid certain situations or interpersonal connections.

Passive

Accepting or allowing what happens or what others do, without active response or resistance.