A Marketing Orientation Is an Organisation-Wide Effort That Includes All

question 28

Multiple Choice

A marketing orientation is an organisation-wide effort that includes all of the following activities except:

• A)researching customers' needs.
• B)focusing on the marketing department only.
• C)generating marketing intelligence for use in the organisation.
• D)being responsive to customers' ever-changing wants and needs.
• E)disseminating marketing intelligence across departments within the organisation.

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