In the Private Sector, Non-Profit Organisations Also Use Marketing Activities

question 39

True/False

In the private sector, non-profit organisations also use marketing activities to create, price, distribute and promote programs that benefit particular segments of society.

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Definitions:

Confidence Interval

A range of values, derived from sample statistics, that is likely to contain the value of an unknown population parameter at a given confidence level.

Confidence Level

The probability, expressed as a percentage, that a parameter lies within a specified range of values (confidence interval).

Confidence Interval

A range of values, derived from the sample data, within which the true population parameter is expected to lie, with a given level of confidence.

Standard Error

The statistical term that measures the accuracy with which a sample represents a population.