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Why Are Consumer Attitudes an Important Issue for Marketers to Study

question 183

Essay

Why are consumer attitudes an important issue for marketers to study? Can attitudes be changed easily by marketers? Explain.

Understand the concept and theory of cognitive dissonance.
Identify and explain different persuasion tactics and their effectiveness.
Recognize the role of conditioning (classical and operant) in shaping attitudes.
Comprehend how repeated exposure affects perception and belief.

Definitions:

Business Ethics

The principles and standards that determine acceptable conduct in business organizations.

Business Ethics

The study of appropriate business policies and practices regarding potentially controversial subjects including corporate governance, insider trading, bribery, discrimination, and social responsibility.

Stock Value

The monetary amount that a share of a specific stock is considered to be worth in the marketplace.

Dodd-Frank Wall Street Reform

A comprehensive set of financial regulations passed in 2010 in response to the 2008 financial crisis, aimed at reducing risk in the financial system.

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