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Earth to Earth Cemetery offers a full-service funeral and burial that is non-toxic to the environment.All materials used in the burial are natural and will decompose with no negative impact.Earth to Earth's service is relatively new in Australia, but services of this type are common in Great Britain.A typical burial in Earth to Earth's cemetery includes a casket made from bamboo, wicker, paper or another natural material.There are no headstones of granite or concrete that will detract from the landscape, but trees and plants as 'markers' are allowed.The cost for a burial at Earth to Earth is approximately $3000, compared to about $6000 at most traditional cemeteries.Although business was slow at first, Earth to Earth is now experiencing an increase in the number of burials due to referrals and a newly developed website.The owners of Earth to Earth were previously in the cemetery business and are active conservationists.After conducting research and finding that there were natural burial sites in Great Britain, they wanted to provide an alternative to other environmentally conscious Australians like themselves.
-Earth to Earth's main competitive advantage over traditional cemeteries comes from its attention to which element in the marketing mix?
Sexual Harassment
Unwelcome sexual advances, requests for sexual favors, and other verbal or physical conduct of a sexual nature in a workplace, or academic environment.
Promotion
The act of raising someone to a higher position or rank within an organization.
Harassment
Aggressive pressure or intimidation, often manifesting in unwanted and oppressive behavior towards an individual or group.
Violence Continuum
A concept that illustrates the progressive nature of violent behavior, from less severe forms to more extreme manifestations.
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